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2014 Olympics logo
The 2014 Winter Olympics will be held in Sochi, Russia, and the official Games emblem was released this week. It's the first to use a Web address in the logo.
Early reviews of the emblem are not kind. It certainly plays off the current trend of san serif lowercase lettering, but the font is a little retro.
"The typographical mirroring of the 'h/y' 's/z' and '0/o' feels clumsy, however, and undermines the symmetry of the logo. But as ever, it's the experience not the logo that will make this brand."
That's the view of London design agency manager Fred Burt.
Posted by Rich Boudet
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| December 2, 2009 | Permalink
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Comments
What about this logo bid then? http://bit.ly/7goa27
I think Transformer Studio's is much better!
Posted by: Pixteca | Dec 2, 2009 1:04:35 PM
Yes, I've seen references to that design. I like it as well.
Posted by: Rich | Dec 2, 2009 2:54:27 PM
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