SportsDesigner.com

The Mag turns 10

ESPN The Magazine is celebrating its 10th anniversary with 10 covers this week.

Check out a gallery of covers through the years here. There's also a video with A-Rod being typical A-Rod smarmy (but nice guns).

The mag is reportedly beefing up its "fashion" coverage and will be adding ensemble info to cutlines or something.

ESPN’s average reader is male, just over 30 years old, with an income of less than $70,000, so labels such as Hugo Boss and Z Zegna will make more sense than a designer collection ... ESPN The Magazine’s circulation last year was two million.

From an article in WWD.

Iditarod 2008

Sometimes I wish there was a "designer exchange program." Who wouldn't like to design The Masters for two weeks at Augusta? Or spend a couple weeks with the Anchorage Daily News during the Iditarod?

Lance Mackey crossed the finish line in Nome around 2:45 a.m. this morning to win his second consecutive Iditarod, the 36th in history. Sadly, his finish came at a crappy time for the newspaper.

A1s from the race start and from earlier this week:

Anchorage produced a 40-page preview section (here's the cover).

There was some cool online coverage. Over at the stylish Iditarod.com, you could follow each racer live via GPS tracking.

And Nome had a live Web cam at the finish line, where it was a balmy 9 degrees. (I lived in Alaska for a short while, that's not bad).

Jeff King finished second, somehow fitting in the mushing between design shifts in Seattle.